No burning. No tar.* No smell of smoke. Just true tobacco pleasure.
What Is Heated Tobacco by Ploom?Heated tobacco lets you enjoy your nicotine choices in a modern and considerate way.
Ploom heats tobacco instead of burning it.
This significantly reduces the levels of harmful substances compared to cigarette smoke¹—resulting in reduced risk potential and a cleaner experience.
All while preserving the true taste of tobacco.
No Smell of Smoke
Heats Without Burning
Unlike traditional cigarettes that burn tobacco, Ploom uses unique Smart HeatFlow technology to gently heat tobacco at the optimal temperature. As heated air circulates through the real tobacco inside EVO sticks, a flavorful vapor is released that provides rich tobacco taste in an innovative new way.
No Smoke. No Compromise.
With no ash and less lingering smell of smoke on your clothes, hair, or breath³, you can enjoy Ploom in more places - and create more personal moments of sensory satisfaction and social enjoyment.
Sensorial Pleasure
More to Others
With Ploom, you experience consistent taste with every puff. Ploom's Smart HeatFlow technology delivers this with crafted ActivBlend in EVO sticks, designed for a rewarding, sensorially rich heated tobacco experience. As AURA heats our tobacco blends to the optimal temperature, it releases agreeable aromas that enhance your taste sensations.
A Cleaner Tobacco Experience
Gently heating tobacco means no smell of smoke, during or after use.
This makes Ploom far better suited for indoor use and in social settings, where permitted, as it is less intrusive to the people around you.²
It's why Ploom users can enjoy a heated tobacco experience and stay in the moment.
No burning. No smell of smoke. Just true tobacco pleasure.
Reduced Risk Potential
By heating rather than burning tobacco, Ploom AURA produces overall lower levels of harmful substances compared to cigarette smoke.¹ Important: This does not mean that use of Ploom AURA is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.More Considerate
No smell of smoke, no ash, and no fire make Ploom a better fit for social occasions. It emits less tobacco smell, making it less intrusive to those around you and more suited to indoor use, where permitted.²A Cleaner Tobacco Experience
Ploom also leaves less smell on your clothes, breath, and hair than smoking,³ so you can enjoy the pleasure of tobacco in the moment without worrying about effects on your personal appearance or hygiene.
What's the Difference?
Our handy chart below will help you understand the differences between heated tobacco vs. vaping vs. smoking.
Heated Tobacco vs. Cigarettes
A more considerate tobacco experience
Heated tobacco devices like Ploom use real tobacco like traditional cigarettes do, but heat the tobacco to create vapor instead of burning it to create smoke. Because the tobacco isn't burned, there's also no ash and no smell of smoke.
Heated Tobacco vs. Vaping
A more genuine tobacco sensation
While both heated tobacco and vaping devices use a similar process of vaporization, heated tobacco devices like Ploom heat real tobacco for a more genuine tobacco taste and sensation than vapes that use flavored e-liquid.
Inside Ploom AURA
HOW DOES IT WORK?The unique HeatFlow technology inside Ploom is optimized for air flow, gently heating the EVO tobacco stick from the outside to minimize charring and deliver rich tobacco taste from the first puff to the last. And with the new CleanSeal feature in EVO sticks, no loose tobacco falls into the device, making for an even cleaner Ploom experience.
Choose Your Bundle
Get everything you need to try Ploom
Ready to start your Ploom journey? Enjoy a personalized experience: pick your device color and get 4 packs of EVO sticks in the bundle. Your heated tobacco pleasure, your way.
Ready to experience Ploom for yourself?
Try Ploom AURA with an Extended Trial
Now that you've learned about heated tobacco and Ploom AURA why not try it at your own pace? We'll charge you a deposit of 5.00 CHF to start, and at the end of the Extended Trial, you'll only be charged if you decide to keep the device. Otherwise, you can return it, no questions asked.
Top 5 Heated Tobacco FAQs
Heated tobacco is a modern way to enjoy tobacco by heating it instead of burning. This process reduces the production of harmful substances compared to traditional cigarettes while maintaining a true tobacco taste.
Heated tobacco offers a cleaner experience with no ash, no lingering smell of smoke, and reduced levels of harmful substances compared to cigarette smoke. It is also more considerate for social settings.
Devices like Ploom use Smart HeatFlow technology to gently heat tobacco at an optimal temperature. This releases a flavorful vapor from real tobacco, providing a rich and consistent taste without burning.
Unlike vaping, which uses flavored e-liquids, heated tobacco uses real tobacco for a more genuine taste. Compared to smoking, it produces vapor instead of smoke, eliminating ash and reducing the smell.
Ploom devices feature Smart HeatFlow technology and CleanSeal design, ensuring a cleaner and more enjoyable experience. They are designed for consistent taste and minimal maintenance, making them ideal for modern tobacco users.
* Ploom does not produce tar, generated by the combustion/burning of tobacco.
¹ Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.
² Comparison vs cigarette smoking. Based on a sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom AURA tobacco sticks.
³ Comparison vs cigarette smoking. Based on a sensory panel testing comparing the odor intensity of cigarette smoke and the vapor from representative samples of Ploom AURA tobacco sticks.