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Rules of Engagement for Social Media

We have created our social media sites to enable discussions about us and our activities.

These Rules of Engagement (“Rules”) are designed to ensure meaningful, constructive and transparent conversations take place on our social media channels. We are currently present on Facebook, Instagram and YouTube.

By using one of our social media sites, you agree to abide by these Rules. You also agree to comply with any other applicable specific terms of use of the platforms (e.g. the Terms of Use of Facebook or YouTube and the Terms of Use of Instagram).

Our social media websites are aimed only at smokers and vapers aged 18 or over who are resident in Switzerland.

You hereby acknowledge that the use of our social media websites is at your own risk. We reject all contractual and non-contractual liability for any direct and indirect loss or damage arising to the extent permitted by law, with the notable exception of wilful intent and gross negligence. In particular, we shall not be liable for loss or damage resulting from (i) lack of care on the part of the user, (ii) use by unauthorised persons, or (iii) improper use or use in violation of these Rules or the terms of use of the platforms.

We reserve the right to amend these Rules at any time and without prior notice. The latest version of these Rules as amended shall apply exclusively. By using our social media websites, you accept these Rules as amended. These Rules are subject to substantive Swiss law. The sole place of jurisdiction is Lucerne, Switzerland.

1.1 Your posts

You are responsible for all posts you make on our social media. We do not undertake to answer all posts.

We expect all posts to be decent and relevant to the topic under discussion. Accordingly, your posts must not:

  • deal with political or religious issues;
  • be offensive, sexually explicit or pornographic;
  • be false, inaccurate, misleading or based on rumours;
  • be overly repetitive or liable to be considered spam;
  • be threatening;
  • be unlawful;
  • disclose the personal information other persons;
  • infringe any third-party intellectual property rights (such as copyright, database rights, trade secrets, confidential information or trademarks);
  • imitate other people;
  • constitute an offer to sell or a solicitation of an offer to sell;
  • promote, advertise, market or endorse our products and brands; or
  • promote, advertise, market or endorse the products, services or brands of third parties.

We may also disclose your identity to any third party claiming that any content you post on our social media websites constitutes a violation of applicable law, their intellectual property rights or their right to privacy.

The views expressed by other users on our social media websites do not represent our own views or values.

1.2 Moderation

We monitor our social media websites to ensure that posts are relevant and comply with these Rules. We are available on our social media websites to answer any questions you may have.

We are entitled (at our sole discretion) to prevent posting on our social media sites or remove posts already made on them if we believe that a post violates these Rules or any other applicable specific terms of use of a platform. We are under no obligation to inform you of such a decision.

One or more violations of these Rules or any other applicable specific terms of use of a platform may result in you being blocked or banned from our social media websites. We are entitled, at our sole discretion, to block or disable accounts on our social media websites.

1.3 Our social media websites

We offer no warranty that the content we publish on our social media websites is fully correct, complete or up to date. All content provided is for information purposes only and is non-binding. No important decisions should be made based on this content without first consulting more precise, complete or up-to-date sources of information. The content on our social media websites is used at your own discretion and risk. Our social media websites may contain historical information that is not necessarily up to date and is provided to you for reference only.

If we “follow”, “like” or “share” anything, or the like, this shall not be construed as endorsing the post in any way.

Even though our official social media websites are hosted on external social media platforms, this does not mean that we endorse these platforms or accept responsibility for their products and services.

If you use external social media platforms, you do so at your own risk and cannot hold us liable for any loss or damage of any kind.

You are entitled to share content posted by us provided you do not change it and only share it with smokers and vapers aged 18 or over who are resident in Switzerland.

1.4 Intellectual property rights

We respect the intellectual property rights of others and expect you to do likewise. You guarantee that you have created the content posted on our social media sites yourself, or if it is subject to an intellectual property right of a third party, you guarantee that the owner has given you permission to use such content in accordance with the nature and purpose of its use.

The use of our social media websites to distribute unauthorised copies of copyrighted material is strictly prohibited.

Repeated violations of third-party intellectual property rights may result in you being banned or your account suspended on our social media websites. We are entitled to take such action at our sole discretion. Whether or not we take or fail to take such action shall in no way constitute support on our part for an intellectual property infringement. In all other respects we hereby reserve all our rights not expressly mentioned in these Rules.

When you post content on our social media websites, please note that you grant JTI a non-exclusive, worldwide, transferable, sub-licensable, royalty-free right to freely use, display, copy, edit, modify, republish, redistribute or use your post in any way (whether for commercial or non-commercial purposes) in media or by other distribution methods. It is your responsibility to ensure that you are able to grant us this right.



Dagmersellen, September 2023

Our sticks, intended for use in combination with Ploom devices, contain tobacco and nicotine. These products are not risk-free and are addictive. They are intended for existing adult smokers or vapers only. To enter this website, please confirm you are a smoker or vaper aged 18 or over, living in Switzerland. Please note, we will need to confirm your age during the checkout process.

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