October- November 2025

Experience the vibrant world of the Zuger Messe – Central Switzerland’s largest autumn fair! With over 50 years of tradition, the Zuger Messe brings together exciting special exhibitions, a wide variety of exhibitors, an entertaining program, and an outstanding selection of gastronomy.

Ploom will once again be at the heart of the action, returning with its own booth to invite you to rediscover and experience firsthand what makes it truly unique. Stop by, explore, and immerse yourself in innovation, excitement, and everything that makes the Zuger Messe so special.

We look forward to welcoming you to an event full of discovery, connections, and unforgettable moments!